Jessica Sibley says that Time Studios now accounts for 25 percent of the publisher's revenue, as she plots an expansion into podcasts, commerce, BtoB climate consulting and other bets on the venerable brand.
‘s centennial, it’s also a fitting metaphor as Time CEO Jessica Sibley pursues what she is calling “Time 3.0,” about creating the “next chapter in our future and solidifying the next 100 years of this incredible business and brand.”‘s long history as a print magazine, and Time 2.0 represents its status as an independent business beginning in 2018 , Time 3.0 is meant to represent what’s next.
And Sibley, who began at Time about 100 days ago has a long menu of business lines she intends to help build, from expanding the existing events and media businesses, to new ventures like podcasts, a contributor network and digital commerce.‘s brand, and making it relevant to a consumer audience that may not have nostalgia for its red-bordered magazine covers.
“We have this incredible, iconic brand, and during my 100 days I’ve asked so many different people, what doesmean to you?” Sibley says, recalling conversations with the likes of Jeffrey Katzenberg, chef Ariana Bundy, and her own kids. “I hear nostalgic a lot. The history of this brand, you know, ‘it makes history when it’s in
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