, the rise of live streaming platforms like Twitch and growing interest in podcasting. However, creators face a number of challenges that will likely become more severe as the economy grows.
One of the major problems is that creators often find themselves locked in centralized platforms such as Instagram and YouTube, held hostage by algorithms that determine the reach of their content.
Existing projects have already made this possible. A good example is the tokenized Web3 advertising platform Permission, which connects consumers with brands. With Permission, users can earn cryptocurrency as a reward for sharing their data and engaging with brands. A similar idea is Ocean Protocol, which is a marketplace where individuals can sell their data as an NFT. In addition, Zedosh is an app that pays users to watch advertisements.
In Web2, Amazon, Google and Apple emerged as the new middlemen, taking big cuts of each sale through their online stores. The same goes for Facebook and Instagram, which take most of the advertising revenues generated by creators’ content for themselves. One forward-thinking project capitalizing on this is GenZeroes, the world’s first NFT-powered video and comic book series. It’s funded by the sale of NFTs to fans, who gain exclusive access to new episodes and the chance to have a say in what will happen in the second season.
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