The family behind Koda Farms rice licensed its trademarks to Western Foods. But the family is not selling their land in South Dos Palos.
Ever since news broke that the renowned rice-producing family at Koda Farms planned to step back from day-to-day farming, co-owner Robin Koda has fielded dozens of telephone calls and messages on social media from panicked consumers wondering about the fate of their beloved heirloom rice — particularly the heirloom Kokuho Rose developed by her grandfather Keisaburo Koda, who started the farm 97 years ago. Her response? “Stop freaking out. Stay calm. This is Koda family legacy chapter two.
She said they will no longer sell rice in the fall, when the crop is harvested, at the family farm. However, rice is currently being grown on their land, which Koda Farms is now leasing to another farmer who contracts with Western Foods.
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