Nas has been named co-owner of a Nicaraguan cigar company, whose named was inspired by the rapper's famous moniker
, which currently includes cigar cutters, storage boxes and humidors. Nas also teases the release of “handmade premium blunt wraps,” saying it’s just one of “many projects in the pipeline.”
The rapper has always had an entrepreneurial spirit, and Nas says being a part of Escobar has challenged him to approach his business dealings like he approaches music: constantly innovating and finding new ways to channel his creativity. “Growing up in New York, I always had this natural drive to be something in the business world and have grown myself and my brand from there,” he says. “As someone who is entrepreneurially-minded and takes a personal interest in consuming every industry I do a business deal or partnership with, it is important that there’s a clear passion with every project I take on.”
“Of course,” he’s quick to add, “I want to make sure that it also aligns with my longtime music career, and as I’ve been rapping about cigars throughout my time as an artist, I saw a real opportunity with Escobar Cigars. The rest,” Nas says, “is history.”
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