Big Choice Brewing moved from Broomfield to Brighton in 2017 and added a pizza kitchen so that it would stand out in a crowd of Colorado taprooms. But it didn’t change its name because beer w…
Head brewer and co-owner of Big Choice Brewing, Nathaniel Miller, adds malt to the grinder while brewing a batch of Pinhead Pilsner.Big Choice Brewing moved from Broomfield to Brighton in 2017 and added a pizza kitchen so that it would stand out in a crowd of Colorado taprooms. But it didn’t change its name because beer was still the big draw at the time. The pizza just made people stay longer.
It’s the same perception battle breweries all across Colorado are facing as the craft beer industry has matured from its status as the newest and coolest thing to just one part of the overall bar and restaurant landscape. Changing tastes have also meant a surge in interest for gluten-free or low-calorie alcoholic beverages as well as non-alcoholic beers, cocktails and seltzers.
Bessett believes that offering alternatives from the start will help attract a wider audience. It’s something Milieu has to do in order to remain relevant at a difficult time in the beer industry. As for beverages, Big Choice’s only non-alcoholic offering at one point was soda. But the brewery began adding other options, and in December, it started serving mocktails.
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