'with such a high barrier to entry, where does that leave, say, apartment galleries? Shed shows? Artists heavily critiquing capital? In a market designed to make them feel barely there, they can show up and be seen at the Barely Fair.' | JuggaloReporter
Small scale art from Tony Matelli, Michelle Grabner, and Katy Cowan hosted by Milwaukee’s Green GalleryWhat’s fair about art fairs? That’s the question at the heart of Barely Fair, a show organized by Garfield Park gallery Julius Caesar that’s designed to run in tandem with the international art fair. Founded in 2019, this is the second iteration of the Barely Fair, which quietly marks EXPO’s return to in-person programming following COVID-19.
Thirty independent art spaces and curatorial projects from across the world will gather at the Color Club to exhibit in booths designed at a twelfth of the size of traditional fair booths. While this size constraint poses an exciting challenge to participants, it also invites visitors to consider the scale and expense of traditional art fairs, which serve to push venues like those at Barely Fair out of the broader art conversation.
More often than not, alternative art spaces are labors of love with thin profit margins. They usually exist in spaces and neighborhoods separate from cities’ main art areas, so such spaces can afford to exhibit work with less market value. Want to make money selling art? Don’t focus on emerging or avant-garde artists or showcase pieces that can’t be sold as tidy commodities to investment-minded consumers.
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