Jerry Seinfeld has toasted up a fantasia on the corporate battle that produced the Pop-Tart. Here’s what’s true and where the story’s been sweetened.
comic. If these early ’60s items inform your personal nostalgia as much as they do director Jerry Seinfeld’s, you are the target audience for, a Netflix film very loosely drawn from the efforts of competing cereal giants to create a pastry-based breakfast tart that could be warmed up by kids in a toaster.
This is not the first time the birth of a not-particularly-wholesome foodstuff has been the subject of a studio movie—2016’smagazine, Seinfeld and co-writer Spike Feresten had been airing the idea of making a movie based on Pop-Tarts since 2013 , and Seinfeld has included jokes about breakfast pastry in his stand-up routine for years.
The actual Marjorie Merriweather Post, by contrast, was known for her taste, art collections, public-spiritedness, and philanthropy, supporting institutions including the Red Cross, the Salvation Army, the Boy Scouts of America, the National Symphony Orchestra, and the future Kennedy Center for the Arts. She was also a shrewd businesswoman.
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