What role will heated tobacco products have if there is a menthol ban?

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What role will heated tobacco products have if there is a menthol ban?
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A pulmonologist and the American Lung Association are among those raising health concerns about heated tobacco products.

Pulmonologist Laeeq Shamsuddin has listened to lungs damaged from tobacco and nicotine for years.

As the FDA moves closer to a proposed ban on menthol cigarettes, he worries about the growing popularity of heated tobacco products. The international heated tobacco product market is expected to grow nearly 30% by 2027, according to market research group Technavio.In January, the FDA authorized marketing for three Phillip Morris heat sticks, saying"the net population-level benefits to adult smokers outweigh the risks to youth." One is tobacco flavored, the other two are menthol flavored. The FDA previously authorized their heating device called IQOS.

Since Oct. 12, the FDA has moved towards a proposed ban on menthol cigarettes and denied applications for several flavors, including menthol, for a top selling e-cigarette. In emails with Scripps News, the company's communications director declined to comment about the impact those bans would have on their menthol heat sticks until the ban is finalized, noting the FDA found that the menthol heat sticks were beneficial to public health, which included toxicology reviews.

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