There are four main ways the literature tries to evaluate a protest: Did it raise awareness? Did public opinion change? Were there institutional changes as a result? Were there electoral consequences, intended or unintended? More, via FiveThirtyEight:
Examining the protest movements around the fight for marriage equality from 1994 to 2004, Woodly found that these movements succeeded in fostering a “common sense” of understanding around an issue by tapping into people’s sense of equality, relying on phrases like “love” and “regular people.”And in the case of the protests around Floyd’s death, that might mean changing how Americans talk and think about the disparate impact policing has on black communities and communities of color.
We don’t know yet how language around criminal justice and policing reform will change as a result of these protests, but there is some evidence that such shifts might be underway. Using Google Trends data comparing Google search behavior prior to and after May 25 — the day Floyd was killed — it does seem as if more individuals are interrogating racism in their own lives, with searches like “am I racist” nearly tripling.
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