Election analysis is usually about the three 'Ms': money, media, and maps: what campaigns are spending on, what hot stories news outlets are covering, and what polls are saying in the places that...
In politics, we sometimes miss the trees for the forest.Election analysis is usually about the three 'Ms': money, media, and maps: what campaigns are spending on, what hot stories news outlets are covering, and what polls are saying in the places that matter. That wide-angle view is valuable. But it tends to gloss over the micro scale look at a fourth and even more fundamental 'M': minds.
So, their first ad shows lots of scenes of Harris giving hugs and warm two-handed handshakes with different types of supporters. Since we tend to like people who like us, Kamala is making clear that she likes people like us.But the 'liking principle' can be a double-edged sword for women and people of color, because as one of the fathers of persuasion science, Robert Cialdini, said 'we tend to like people who are similar to us.
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