Will tech customers really spend half-a-trillion dollars in 2022? CES
While most exhibits won’t open until Tuesday morning, Steve Koening, VP of Research for the Consumer Technology Association — the organization that owns and puts on CES — told a crowd of media what to expect from the trade show and from the sector as a whole. As the tech industry’s trade organization sees it, the story of 2022 is growth.
In a talk that included only a few passing mentions of the nearly two-year-long pandemic that forced CES 2021 into a digital format and threatened to cancel this year’s in-person events, Koening delivered a presentation packed with good news.Koening said the tech market is being driven by a handful of trends that predate the pandemic, though “excess dollars and euros” in consumers’ pockets have pushed spending to new highs over the last couple of years.
There were no huge surprises in his predictions for CES itself. Technologies like 5G, AI, and the metaverse are enabling a lot of the innovations attendees can expect to see on display at the trade show. Transportation will be an especially important theme this year, with many anticipating the rapid adoption of electric vehicles to pick up steam in the very near future.
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