Because they don't only make the fashion, they wear it too.
I've been wearing a lot of the Adeam pieces made in wrinkle-resistant and machine-washable fabrics. Since it's very hot and humid in Tokyo right now, it's important that everything is washable at home. Also, when you're sitting at your desk all day, whether it's at the office or at home, it's nice to not have to think about things getting wrinkled easily.
Many of the pieces in our collection are designed with Japanese technical fabrics that are wrinkle resistant and machine washable, and the silhouettes have an ease to them, so they're comfortable to wear at work or at home.I think it's great that the CFDA is offering designers to present digitally through their RUNWAY360 platform.
In a weird way, I feel like it puts a lot of pressure on me to step up and still do my job in terms of inspiring people and making women want to feel sexy again and making them want to shop again.I feel like each fashion week season for me really represents growth in the sense that the collections continue to get stronger, perhaps our buyers continue to escalate, and I think for us we always want to be able to elevate from what we've done the last season.
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