“Longlegs” and “Civil War” stood out from major studio competition to nab Neon and A24’s best weekend openings to date.
The 2024 box office has had its ups and downs so far, but two leading distributors outside of the studio system continue to hit milestones., the best wide opening yet for the distributor after “Immaculate” in March and “Ferrari” last December did the same. A24 also achieved the, such as a ‘90s-style website dedicated to its serial killer subject matter and a dedicated hotline so callers could listen to star Nicolas Cage creepily sing “Happy Birthday” between bouts of gibberish.
“Longlegs” did overshadow A24’s recent horror outing “MaXXXine,” which hit theaters a week earlier, but that distributor is still enjoying what is shaping up to be its best year too, thanks to “Civil War.” A24’sto date, the war thriller took advantage of a diminished spring calendar and politically tense election year by plastering images of a war-torn U.S. everywhere, driving enough filmgoers out to Imax showings for A24 to best its previous record opening in 2018 horror effort “Hereditary.
The concluding film to a low-budget slasher trilogy, “MaXXXine” still achieved a better opening than prior films “X” and “Pearl,” joining years of modest horror successes at A24 as the distributor continues to embrace bigger budgets as part of an effort to potentially launchfor “Death Stranding,” which A24 will co-produce and distribute.
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