Michael Jordan is coming to NASCAR. And as one of the most recognizable athletes in the world, his presence in the sport is going to make a lot of noise.
Jordan said in a statement he's a lifelong NASCAR fan. But he also recognized the impact this team could have on the mostly white sport and its recent efforts to be more inclusive. Jordan said:
In addition to those opportunities, Wallace should have the resources for a more competitive or even winning car, between theThe potential for more sponsors and more fans in NASCAR seems monumental at this point. Daugherty also called the new team a"big momentum shift for this sport culturally" and said that the"eyeballs are going to be incredible.""The opportunity for entrance into the sport will be made more available as far as people being aware of the availability to get involved in NASCAR as a fan or as a business. There's just so many different areas that will light up just because of who he is and what he represents. His entire legacy creates opportunity for everyone.
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