A new group of brands – DrinkGAYBEER, Dyke Beer, QueerBrewing, and more – is attempting to carve out space in the beer world for queerness
. Consumption of Gay Beer, they decided, would be inherently tied to supporting the queer community.
Moore and Pazimo note that “gay” also means “happy,” a connotation it hasn’t really held in decades, but still gets used as a cheeky way to elide the haters. Queer Brewing, a UK operation, was founded by Lily Waite in 2019 as “a response to my frustration at lack of action within the craft beer industry regarding diversity and inclusion,” she says. She has collaborated with various breweries to created over 30 beers in five different countries, all with the goal of creating more visibility for the queer and trans communities in beer; the brewing industry is overwhelmingly male-dominated, and, as a, difficult for anyone else to work in.
From a design standpoint, Gay Beer, Dyke Beer, and Queer Brewing all wanted to reference the cultures they grew from. For Moore and Pazimo, that meant an “Americana without the American flag” design, something that reflected the aesthetics of Julius’ Bar, and the gay men of the ’60s who participated in the “sip in” protests. “It’s not decked out in rainbows. It’s not decked out in naked boys in a Speedo,” said Moore.
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