What actually makes a Black Friday deal worth pursuing? An item's reduced price, availability and affordability are key elements. Here's what to consider before you buy.
Black Friday sales are everywhere. Judging by retailers' advertisements stuffed with language like"must-have deals" and"can't-miss epic finds," you'd be led to believe that every deal is too good to pass up.
People are also reading… What can you do to become a better judge? Start tracking prices now, says John Boyd, co-founder of ShopSavvy, a price comparison app. Using an app to explore a product's price history can help you see through retailers' marketing tactics. IT'S IN STOCKSometimes getting the gift on your list is more important than getting the deepest discount. The 2021 holiday shopping season proved that deals aren't guaranteed to last: Widespread supply chain snags and surging demand resulted in inventory shortages and shipping delays. Many experts believe supply issues won't be as prevalent this year. However, popular items could still fly off shelves.
"Most stores will let you either return or give you credit if it goes on sale within a certain number of days," says Debra Radway, a certified financial planner and teaching associate professor at the W.P. Carey School of Business at Arizona State University. And that's a real possibility: According to a 2022 Holiday Shopping Report from NerdWallet, 31% of holiday shoppers who used a credit card to buy gifts in 2021 are still carrying debt.
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