Password managers can make our online accounts more secure. So why aren’t more of us using them?
Many of us are vulnerable to hackers and eager to secure our online accounts, but lots of us also refuse to use an obvious solution: password managers.
Why? Our research has found that the typical reassurances and promises about password managers just don’t work. Fortunately, our research also suggests there are strategies that can persuade people to get past the psychological barriers and keep their data safe. For the unfamiliar, a password manager stores your passwords securely and lets you access them with just one master password. Some password managers will fill in your password for you when you go to a website where you already have an account, and some will generate a strong password on your behalf.In a study I conducted with my Ph.D. student Norah Alkaldi, we found that the two most common methods of persuasion were ineffective in getting people to adopt password managers.
The other, “pull,” approach—focusing on the positives of password managers—didn’t deliver any better results.
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