The director talks about getting the long-awaited adaptation of Lin-Manuel Miranda and Quiara Alegría Hudes’ Tony-winning musical into theaters.
. But recognizing the importance of giving Asian Americans a rare chance to see themselves at the center of a major movie on a giant screen, they turned it down and went with a theatrical release from Warner Bros. It was one of many lessons Chu took into making “In the Heights.”
“Lin and I had a very hard conversation about my lessons from ‘Crazy Rich Asians,’ and I said, the giant machine of AT&T and Warner Bros. are saying that these people are worth you seeing, and they’re beautiful and they’re valuable …and you need to take time out of your day and put down your phone to pay attention to them — oh, and pay money to see them,” Chu said. “I just know the power of that.
We all feel the pressure, and it’s good to feel pressure. I’m down with the pressure. But day one, we say, throw it all away. Let’s make a great movie. Let’s entertain the hell out of this audience. If you show them beauty, and you show them love, joy, all the things that we need and want in our life, and you show them that they’re not alone, the audience will be there.
Chu said it was less of an explicit mission statement, and more of just a desire to treat each character’s dreams and yearning “as big as any big, epic movie.”
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