The Israeli Air Force is no joke — and neither is The Squadron, the new management training center in Manhattan’s Financial District, where ex-fighter pilots use F-35 flight simulators to give corp…
, the new management training center in Manhattan’s Financial District, where ex-fighter pilots use F-35 flight simulators to give corporate executives lessons about business and life. “This is the first time this is offered is at The Squadron,” says Kobi Regev, the company’s founder and a retired senior commander in the Israeli Air Force. As an F-16 pilot, Regev flew over 500 operational missions in what he modestly calls a “challenging” Middle East environment.
At The Squadron, the new management training center in Manhattan’s Financial District, ex-fighter pilots use F-35 flight simulators to give corporate executives lessons about business and life. In 2018, Regev’s team opened The Squadron’s first Center of Excellence in Tel Aviv. Over the last four years, 935 companies — including Coca-Cola, Microsoft and Google — have taken flight at more than 5,500 workshops there, many enjoying multiple visits; one organization has returned 55 times.
The 360-degree mixed-reality practice is an experiential training program like no other, providing customers the unique opportunity to “fly” an F-35 while also offering them “soft skill” insights from IAF aces, like how to cope with challenges in life. “By following our methods, you’re not improving by 10 or 20% — but two, three, four or five times more, which is a tool people want to take home with them,” Regev said. Count the CEO of Shake Shack as a believer. Randy Guratti spent a day at The Squadron’s Tel Aviv facility and raved about his experience, saying that even better than the thrill of flying the simulator— which he called “the greatest video game ever” — was focusing intently on self-improvement.
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