New arrivals to the platform include celebrities like Oprah, pop star Shakira and chef Gordon Ramsay — as well as corporate accounts from Taco Bell, Netflix, Spotify, the Chicago Tribune and other media outlets.
This photo, taken in New York, Thursday, July 6, 2023, shows Meta's new app Threads. Meta unveiled the app to rival Twitter, targeting users looking for an alternative to the social media platform owned — and frequently changed — by Elon Musk.The app, billed as the text version of Meta’s photo-sharing platform Instagram, became available Wednesday night to users in more than 100 countries — including the U.S., Britain, Australia, Canada and Japan.
Because Threads and Instagram are so closely linked, it’s also important to be cautious of account deletion. According to Threads’ supplemental privacy policy, you can deactivate your profile at any time, “but your Threads profile can only be deleted by deleting your Instagram account.”For now, only Instagram users can create Threads accounts. If you want to access Threads, you will have to sign up for Instagram first.
Still, Proulx added, maintaining momentum and continuing to capture user attention past the initial curiosity bump will be crucial down the line — noting “the long term nature of threads is what’s going to ultimately predict its success or failure.”Threads’ microblogging experience is very similar to Twitter. Users can repost, reply to or quote a thread, for example, and can see the number of likes and replies that a post has received.
Threads is the latest Twitter rival to emerge in this landscape following Bluesky, Mastodon and Spill.According to Meta, Threads will use the same safety measures deployed on Instagram — which includes enforcing Instagram’s community guidelines and providing tools to control who can mention or reply to users.Content warnings — on search queries ranging from conspiracy theory groups to misinformation about COVID-19 vaccinations — also appear to be similar to Instagram.
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