George Lucas in front of a Phantom Menace poster showing Darth Maul's Sith eyes
Summary SCREENRANT VIDEO OF THE DAY SCROLL TO CONTINUE WITH CONTENT Star Wars creator George Lucas is officially the richest celebrity in the world, but how did he turn that galaxy-spanning franchise into something so profitable? Born on May 14, 1944, legendary filmmaker George Lucas is best known for the Star Wars and Indiana Jones franchises. A Hollywood legend, Lucas directed or created a staggering ten of the 100 highest-grossing movies in the North American box office.
George Lucas' Merchandising & Sequels Made Star Wars Incredibly Profitable For Him Close Over 40 studios originally turned Lucas down on Star Wars, and it would be an exaggeration to say 20th Century Fox thought it would be a hit; it was seen as a vanity project, something to get out of the way so the studio could work with Lucas on other projects.
The Empire Strikes Back was far from a done deal, though, because now Hollywood knew what they were dealing with when George Lucas came calling. Lucas had retained the sequel rights because he expected Star Wars to fail and figured he'd have to shop around, but the phenomenal success of Star Wars meant negotiations were tough. Lucas provided half the budget himself and had to borrow the rest, facing more problems when the Battle of Hoth put the movie over-budget.
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