These entrepreneurs have established gyms to help clients maintain emotional fitness. Could this be the start of a trend?
Liberate, a mental wellness gym based in Los Angeles, features classes including journaling and conversation, yoga and meditation that are focused on toning and strengthening the mind. Live classes are held on Zoom, or students can access an on-demand library of prerecorded sessions. For a long time, Olivia Bowser relied on exercise to manage her mental health.
“I also liked it because it was a format to find a good level of connection with other people, but it wasn't like you were sitting in on someone's therapy session or you had to really open your heart up. Everybody can share as much as they want,” Prior said. And the members often benefit from one another’s insights.
In 2016, Anhalt began doing research, interviewing 100 psychologists and 100 entrepreneurs to come up with the seven things emotionally healthy people are working on all the time, which she called the seven traits of emotional fitness: self-awareness, empathy, curiosity, mindfulness, playfulness, resilience and communication. She created a curriculum around these traits with the goal of giving people a way to strengthen their minds, just like they’d lift weights to strengthen their bodies.
Coa’s eight-week series, which costs $30 per class, are led by therapists and focus on learning tools for mental health. The company also offers therapist matchmaking for people in New York and California, for those who want a more traditional, one-on-one experience. Patel had been through in-depth, one-on-one therapy eight years earlier to address post-traumatic stress disorder resulting from a sexual assault. She’d also tried group therapy but never enjoyed the experience.
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