Meet the 'Carlys': The meme-loving young shoppers who 'can't afford real life yet' — but will soon join the biggest cohort of spenders in the US
Two crossed lines that form an 'X'. It indicates a way to close an interaction, or dismiss a notification.Carlys are a group of consumers who "can't afford real life yet" but will soon "join her Generation Z cohort in the largest purchasing power generation ever known to mankind," according to a recent report.
It's used to describe a group of consumers within Generation Z that is under the age of 25; loves memes, TikTok, and nostalgia; celebrates "ugly" fashion, and sees climate activist Greta Thunberg as a role model. Carlys are highly engaged on social media and see the world broadly as unsafe and dangerous, due to the prevalence of school shootings, cyberbullying, and an increasingly polarized political landscape, according to the report.
Carlys believe they can change the world and want to align with brands that are authentic and share their views on race, religion, sexuality, and politics.
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