What If The New BMW 7-Series Was A Rebadged Rolls-Royce Ghost? | Carscoops carscoops
by doing things the other way round, which means using Rolls-Royce parts and engineering to elevate the 7-Series further into luxury and opulence.2023 BMW i7 xDrive60 Is First Ever Electric 7-Series, Has 300-Mile Range And Costs $119,300
The first step in our transformation was to add the notorious BMW grille to the face of the Ghost. This was easier than expected since Rolls-Royce’s own grille has always been quite large. As a result, BMW’s nostrils don’t look that bad when surrounded by the Ghosts’ minimalist headlights and bumper intakes.
A BMW 7-Series is always meant to cost less than a Rolls-Royce so besides saving a few hundred grand fromand its mechanism, we would also eliminate the fancy “Magic Carpet Ride” air suspension, the ultra-high quality leather and possibly add some panel gaps here and there in order to make the body panels cheaper to produce.
Adding a bit of sense to this crazy scenario, a Rolls-Royce with BMW badges would never get the green light from management not only because of the higher production costs but most importantly to preserve the brand identity and integrity of Rolls-Royce. This is a very important issue for the British automaker’s target group and any deviation would cause irreparable harm to the status quo.
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