Apple is reportedly offering big price cuts on the iPhone 15 in China, and that strategy might be great in other markets.
Smartphone vendors have struggled in recent years, with one notable exception: Apple. While others saw sales and profits dive amid economic uncertainty, Apple did something unexpected by selling more expensive iPhones without increasing the price. Apple increased the average selling price for the iPhone, taking advantage of the growing popularity of Pro versions of phones like the iPhone 14 and iPhone 15.
After all, the iPhone has to fight mostly against Android devices from Chinese vendors in other international markets. The iPhone 15 features a diagonal camera arrangement. Traditionally, Apple sells the most new iPhones in the first and second quarters after their introduction. For the iPhone 15, that's the Christmas and March quarters. Sales then slow down over the summer as more seasoned iPhone buyers prepare for the next-gen series.
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