AI-generated drinks put to the ultimate test.
. If you think about it, it’s got every cocktail recipe that’s been published on the internet at its fingertips — it’s really just scouring through those.”
That said, it did take some refining to get ChatGPT’s recipes to a drinkable state. “Off the bat we found they lacked some creativity — ChatGPT would just crank out sugary drinks,” says Brackman. So, Axelrad’s bartenders would have to coax better cocktails out of ChatGPT. If a drink had too much simple syrup, they told it so. Heavy handed on the liqueurs? They’d direct it to dial it down.
Even when this experiment is over, Brackman doesn’t think his ChatGPT dalliances are done for. “We’ll probably use the AI for our monthly specials,” he says. “We always pick a non-profit, dedicate a drink to them, and donate the proceeds of the drink sale. It can be exhausting coming up with a new name and a new cocktail each time. So we could enter the colors and flavors associated with the non-profit and ChatGPT will play off those prompts.
And while some are threatened by ChatGPT’s infiltration, Brackman is confident AI will never replace true, in-person hospitality. “People go to bars to interact with people,” he finds. Just as we couldn’t replicate the revelry of a real bar on Zoom, remove real bartenders from the equation, and you lose those warm fuzzy familiarities of a Friday night at your favorite local.
“While some jobs can be handled by machines, there are certain industries where human touch is needed. We have the option to order via an app at Axelrad, but we find the majority of the people come to the bar — it’s about the environment and engagement.”
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