The rise and fall of Crumbs Bake Shop: How the Y2K darling lost its edge — and how its founders plan to bring the bakeshop back online and in groceries
Twenty years ago, Crumbs Bake Shop was one of the biggest names in cupcakes. Then, it all crumbled.
After laying dormant for several years, they're trying to bring the brand back. Here's the complete story of Crumbs:It all started in 2000 when character Carrie Bradshaw ate a cupcake from Magnolia Bakery's West Village location. Tourists began flocking there and a"Sex and the City" tour bus made the location a destination. The cupcake craze had officially begun.
Crumbs' cupcakes now come in more than 75 flavors and range from the 1-inch-tall"Taste" cupcake to the 6.5-inch-tall"Colossal," which can feed up to six people.Crumbs started opening more shops in New York and expanded to Philadelphia, D.C., and Beverly Hills, among other cities.
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