Earlier this year, Google ditched its plans to abolish support for third-party cookies in its Chrome browser. While privacy advocates called foul, the implications for users is not so clear cut.
This summer, Google conspicuously paused its long-held plans to abolish third-party cookies in its Chrome browser after failing to please a mix of privacy campaigners, regulators, and advertisers. The backlash was immediate, with critics seeing the move as a disaster and admission of failure. Soon after the announcement, an article in Digiday described how Google execs were now “in full-on damage control mode, trying to soothe everyone’s nerves, both publicly and behind the scenes.
” The apparent death of cookies also won’t matter much to Google, which has a ton of data from multiple services in addition to Chrome and can target people without cookies. According to Google's 2023 earnings report, $237.86 billion of the firm’s $307.39 billion in revenue came from ads. Ads on its search engine results page and other products including Gmail, Google Maps, and Google Play are the highest earner at a collective $175.03 billion, or 56.9 percent of overall revenue.
Google Chrome Browsers Data Advertising Surveillance
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