What Google is doing to tackle scam ads impersonating rich and famous South Africans

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What Google is doing to tackle scam ads impersonating rich and famous South Africans
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Google launched an Ads Transparency Centre that users can search to determine whether or not an ad is legitimate.

Google has launched an Ads Transparency Centre to let users view all the advertisements a company has run using Google’s networks.

It lets users search by advertiser or website and provides detailed information, including the date an ad last ran, its format, and the country in which it was shown. These included ads featuring Mark Shuttleworth, Trevor Noah, Cyril Ramaphosa, Naas Botha, and Patrice Motsepe’s faces. “Upon recent review of your complaint, we were unable to locate the advertisements in question,” Google said.

Google said it blocked or removed over 5.2 billion ads for violating its policies in 2022, restricted over 4.3 billion ads, and suspended more than 6.7 million advertiser accounts for egregious policy violations.

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