In episode four of LandOfTheGiants: Dating Games, sangeetaskurtz and Shmi_So_Far explore how ex-Tinder co-founder and marketing executive Whitney Wolfe Herd built a company to rival Match Group by using feminism as a branding tool
Photo-Illustration: by The Cut; Photos: NurPhoto/via Getty Images
But almost a decade on, Bumble can still feel as tired and broken as other dating apps. And it often seems like that feminist twist is more marketing fodder than meaningful change to how our apps run our love lives.explores how ex-Tinder co-founder and marketing executive Whitney Wolfe Herd built a company to rival Match Group by using feminism as a branding tool.
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