What drives Alpine’s design fundi?: The creator of iconic vehicles at Renault, Antony Villain, on history and the future
has the enormous responsibility of making sure that, first and foremost, the cars he pens evoke emotion, provoke enthusiasm and, ultimately, incite a desire to get behind the wheel.
As a result of his perseverance, at just 14, he was asked to visit the design department to see the daily goings-on. This was a massive undertaking since the A110 had to recapture the essence of the original, a car designed by Giovanni Michelotti, a man credited with creating some of history’s most evocative cars. Think influence on the BMW 2002, Aston Martin DB2, Ferrari 330 GT, Triumph GT6, and Spitfire, to merely scratch the surface. No easy feat since instructions from the top were straightforward — stay true to Alpine’s DNA, but make it modern.
The future of Alpine extends beyond just a livery and cars that are favourable on the power-to-weight scale. The brand plans to launch three new, full-electric vehicles soon, with a replacement for the A110, a hot-hatch and crossover. According to Villain, their focus is also heavily shifted towards motorsport, with a Le Mans LMDh entry for 2024 and continuous development taking place alongside the F1 team.
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