Yes, the app’s algorithm is scarily specific, but it’s also about how you interpret it.
, what shows up on your “For You Page” is determined by likes, comments, and importantly, how long you watch various clips. This specificity leads users to constantly wonder, “How does TikTokthis about me?” But another part of the leaked document stuck out to me: TikTok also makes sure to show its users a diversity of content so the viewers don’t get bored. This tidbit changed how I thought about the algorithm. Instead of a direct reflection, it’s more of a horoscope.
It’s not that the TikTok algo can predict your future, but it can reveal certain things about your predilections and preferences that perhaps you haven’t fully realized. I often joke that TikTok thinks I’m an Orthodox Jewish mother. I’m neither of those things, but the first video I saw when I opened the app for “research” for this article was a video of a mom re-enacting how she would tell grandma that her child doesn’t need to give her a hug if they don’t want to, so there you go.
By saying that TikTok thinks I’m a Jewish mom, I’m omitting all the specific things my algorithm knows about me that are more obvious: that I love musicals,, celebrity gossip, ballet, sordid details of dead socialites’ lives, fashion history, basset hounds, and “A Day in the Life” videos from all professions.
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