What Does Prime Day's Record Sales Mean For Retail In 2023?

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What Does Prime Day's Record Sales Mean For Retail In 2023?
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  • 📰 Forbes
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Early numbers show that Amazon’s two-day Prime Day extravaganza was a record-setting success. But what does that mean for the rest of retail?

Prime Day Shows Changing E-Commerce Trends

Those changing trends were on full display on Prime Day, most notably in the significant increase in Buy Now Pay Later orders, which accounted for 6.4% of online orders or $461 million, a 19.5% jump from Prime Day 2022. Shoppers in 2023 are still relatively careful with their money and want to look for deals and bargains. One survey found thatare more interested than ever in getting discounts, something retailers like Amazon and others need to consider in their customer experience strategies.

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