What does being The Grammys' 'Best New Artist' mean when the world's on fire?
It’s been a painful year for young artists, many of whom have spent years waiting for their moment to shine and are now struggling with losing momentum. In an industry where relevancy is next to impossible to obtain and maintain, a months-long pause can derail entire careers.
Artists might just have to work harder and think outside the box to cut through the noise online. “[The Best New Artist category] has always been a mix of commercial success and a perceived level of cultural impact,” says Balogun. “But the definition of that cultural side is changing and evolving, because there’s not as much that you can do. The artists that are able to master the online conversation will be able to make more noise in a time like this.
Justin Lubliner, founder of the music company the Darkroom, who signed 2020 Best New Artist winner Billie Eilish to Interscope, highlights the role that TikTok has played in artist development over the last year or so. “TikTok breaks songs by taking the songs out of context,” he says. “TikTok is amazing, but a lot of the times, songs break off of it because they’re part of a viral trend or they’re in a video of a huge TikTok celebrity dancing.
Insiders have also welcomed the academy’s change to the Best New Artist eligibility rule that put a maximum on the number of tracks an act could have released in the past. “I think that was a long-overdue and very positive change,” Balogun adds. “It’s not like the old days where you couldn’t release anything until you were signed. A lot of artists — by the time they’ve gotten a deal — have put out dozens to hundreds of songs. That doesn’t mean that they’ve had their mainstream moment yet.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Ava Max to Host ‘Heaven & Hell’ Album Launch Party on RobloxVideo games are fast becoming big new music venues: Roblox, the popular virtual-world game platform, is following in the footsteps of “Fortnite” to tap artists for performances and spec…
Read more »
The Black Pages: A Special Portfolio Guest Edited by DonChristian“Black women, you *are* the table. The times of disputing hierarchies of suffering and debating with the general ‘bereft,’ as Mother Toni so benevolently put it, are over.'
Read more »
Glamorous & Bold Makeup Looks To Steal From CelebritiesCelebrities are blessed with top-of-the-line glam squads on speed dial. Having access to the best makeup artists in the industry,
Read more »
Amazon announces new Fire TV devices and a brand new home screen that makes it easier to find stuff to watchThe new Fire TV Stick and Fire TV Stick Lite will be the first of Amazon's streaming gadgets to offer a totally redesigned home screen experience, which includes support for user profiles and more.
Read more »
The 50 best MBA programs in the world - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Read more »
Jalen Rose Criticizes Breonna Taylor Death Investigation Outcome During Heat-Celtics Pregame ShowThe former NBA player and current analyst said he wore his best suit in case he was fired for what he was about to say on air.
Read more »