Why certain TV shows, like TheOffice and SpongeBob among many others, are so frequently GIFed
This Michael Scott moment from The Office is the most popular GIF from the show on GIPHY. Photo: NBC According to the GIF-hosting site Giphy, this GIF of the character Patrick from SpongeBob SquarePants has been viewed over a billion times. In it, a 3-D image of Patrick Star, a lovable and not especially bright starfish, lies on his belly with his hands on his cheeks.
What is it about Patrick that makes him so eminently GIF-able? Giphy’s viewing data suggests that the most viewed of their TV channels in 2019 — the collections full of GIFs from individual TV shows — are from Saturday Night Live, SpongeBob, Fallon’s Tonight Show, Game of Thrones, Broad City, and The Bachelor. What is it about those shows that make them so ripe for harvesting GIFs?
Those SpongeBob images are decent representatives of what it is about GIFs that make them so appealing: They can communicate something that words often do not, and they have become a universal shorthand, a shared language as effective and suggestive as written words. Once they’re out in the world, it’s not hard to see the appeal or the use case.
That idea is also at the heart of what makes a show particularly GIF-able. Great GIF-worthy TV is especially accessible for being clipped and excerpted, so that its most dramatic reaction moments are set adrift from their original contexts and made to float freely among the vast GIF collections of various emotional states.
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