While the ABC’s News Breakfast team of Michael Rowland and Lisa Millar have occasionally crept into second-place in the ratings battle, it’s the battle for the commercial juggernauts that attracts most of the attention.
even cracked the overall ratings top 20 — rarefied air for breakfast television, and a sign that while free-to-air viewer numbers have taken a battering in prime time, the morning routine remains a key battleground.team of Michael Rowland and Lisa Millar have occasionally crept into second-place in the ratings battle, it’s the battle for the commercial juggernauts that attracts most of the attention.
But it also highlights a dilemma for Seven as it contemplates the succession plan: how to stay on top while still seeming relevant in 2023?hosting desk that has become something of a rolling experiment. It was mostly the women who came and went at Nine while the two Ks — Karl and Kochie — sailed through the ratings wars mostly undisturbed .nearly always had the better ratings.
All of which makes the choice of the next Brekky Central incumbent a fascinating guessing game – and a big gamble for Seven. The entrails of this decision – and the ratings that follow it – will be examined in minute detail. On the one hand, it’s the dream gig — stepping into a ratings powerhouse whose main demand might be to just continue whatalready does so well. But breakfast TV relies like no other time slot on chemistry . That means the nexthost has to do more than meet basic ratings benchmarks – he or she will need to bring the morning magic alongside Barr. And as David Koch himself has proven, that magic comes in unlikely packages.
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