Matthew Stern is a trade journalist, copywriter and editor, who provides insights and analysis on developments in the retail world for Forbes.com.
report attributed to two particularly effective campaigns: one value-based, and the other, TikTok. However, Kevin Hochman, CEO of Brinker International, which owns Chili’s, told the publication that the bump is a result of an 18-month turnaround plan rather than a social media lightning strike.
With the trending Triple Dipper playing such a big role in Chili’s standout quarter it’s worth looking at how other recent social media virality has affected business? What might Chili’s be able to do with the wave of visibility.reporting that the influx of first-time customers caused staffing issues.
Now a year later, with the shake off the menu and the viral madness faded, McDonald’s is briefly revisiting the trend. As part of the chain’s 50that has Grimace personally responding to social posts. Whether or not this is the right move remains to be seen, but could have implications for how Chili’s—and any foodservice retailer than ends up a viral phenomenon, approaches the fleeting traffic.
It makes sense that a younger content creator audience might convert from trying out a restaurant for online likes to regularly visiting it for relatively low-priced casual dining. The age at which people are now TikToking was probably the age at which I was most likely to be found at a sit-down chain restaurant. They provided something to do and somewhere to sit.
Foodservice Casual Dining Chili's Mcdonald's Tiktok Starbucks
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