Industry experts weigh in on what changes will come to California theme parks as Cedar Fair and Six Flags become one company.
In a somewhat shocking move for the theme park industry, the two juggernauts of regional theme parks have announced plans to merge. Six Flags and Cedar Fair will soon operate as one, under the name Six Flags, as a $3.5 billion conglomerate. The unprecedented portfolio will include 42 theme parks, 15 water parks and nine resorts across the United States, Canada and Mexico. While the deal has minimal market overlap in other parts of the country, that’s not true in California.
“Overall in the industry, Cedar Fair parks, like Cedar Point, Knott’s Berry Farm and Carowinds, are known for being better run than the Six Flags parks, so many fans are worried their favorite Cedar Fair park may go downhill in quality,” Matt Roseboom, publisher of Attractions Magazine, tells SFGATE. But perhaps an exciting possibility is the newfound ability to share intellectual properties. After the merger, more parks will have access to iconic brands like DC Comics, Peanuts and Looney Tunes.
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