What ’Barbie’s Success Means for Mattel’s Television Shows
The Big Picture Hollywood is treating Mattel very well right now. With the release of Greta Gerwig's Barbie film, they're raking in the money with a history-making box office performance thanks to Barbenheimer hype, a stellar cast, and a ton of promotion. That success is pushing them to go full steam ahead with a veritable Mattel cinematic universe, complete with Polly Pocket, Barney, and Rock 'Em Sock 'Em Robots movies among many more.
With that change toward live-action scripted and unscripted content, Breman says their guiding philosophy more than ever is to make something that can appeal to all ages. Barbie nailed that aesthetic down in its promotion, ensuring audiences it was not just a kids' movie designed to sell toys, but something with humor and a message that would be compelling for anyone.
"I mean, look, the most fun we have, honestly, is just kind of bouncing ideas in a room because it's like you're sitting there and you're talking toys, but then how does that toy, as you said, come to life? How does that toy go beyond the consumer product of the toy? The thing that you're physically holding, how does it take the idea of the toy? Hot Wheels, if you think about it, yes, it's a diecast car, but it's a challenge or spirit.
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