Barbenheimer has gripped the imagination of the internet, but it's far from the first instance of a big-budget double bill in theaters.
It’s the pop culture phenomenon that’s swept the planet or at least film-obsessed corners of the internet. It’s impossible to explore any social media platform without being bombarded with reminders of the impending simultaneous release of two movies. Perhaps even your loved one has succumbed to it as they constantly Photoshop vintage photographs of Edward Teller into bright hues of pink.
However, as the 21st century began and the home video market crunched the amount of time a feature could spend in theaters, it soon became way more common for a movie’s opening weekend to be the most important part of an average box office run. It was presumed that the less competition a tentpole had to face on opening weekend, the greater its chance of making money.
Meanwhile, in November 2012, Lincoln expanded into wide release against The Twilight Saga: Breaking Dawn . Though this fantasy romance turned into one of the biggest movies of 2012 domestically, Lincoln did not get killed a second time. This Steven Spielberg directorial effort scored $182.2 million in North America alone, outpacing much costlier franchise blockbusters from the same year like Prometheus and Snow White and the Huntsman.
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