Starting early next year, the ad-option will be the default for those that subscribe to the e-commerce giant's membership option.
Prime Video users will just start seeing ads on programming next year?
Yes. Like its streaming cohorts, Amazon is coming around to the idea that a second revenue stream from selling ads will be helpful for Prime Video in addition to whatever portion of a Prime membership goes to paying for streaming.Amazon says it will use the extra revenue from selling commercial time to “continue investing in compelling content and keep increasing that investment over a long period of time.
Amazon says it’s aiming to show “meaningfully fewer ads than linear TV and other streaming TV providers” on Prime Video programming. Getting below the linear TV threshold of about 18 minutes of advertising per hour is something other SVOD providers already do on their ad-supported tiers. Amazon’s free, ad-supported streamer, Freevee, typically features three to six minutes of advertising per episode on its original series.Nope.
Back to the price: Don’t most streaming services offer their ad-supported tiers at a discount? Why isn’t there a cheaper option here? It’s true that the ad-supported tiers on Disney+, Max and Netflix — as well as platforms like Hulu, Peacock and Paramount+, which have always incorporated advertising into their business — cost less than the ad-free ones . That’s less of an option for Amazon, however, since Prime Video is part of a bundle of services, ranging from free shipping on packages to music streaming, that come with an Amazon Prime membership.Definitely — and not just with streamers putting ads on their programming.
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