Since it’s hard to find a consensus between a kindergartner’s taste in fashion and a teen’s, we’ve organized our findings from youngest to oldest, with some interesting overlap
Photo-Illustration: The Strategist/Photos courtesy the families For many kids, the start of a new school year is a chance to reinvent their style. And the first day of school is the ideal debut — whether that’s with a new haircut, a summer growth spurt, or a shiny new backpack.
… but the hottest lunch bags are from Pottery Barn Pottery Barn Kids Mackenzie Lavender/Aqua Ombre Sparkle Glitter Lunch Box From $22 $29 now 24% off Buy at Pottery Barn Kids Pottery Barn Kids Mackenzie Navy Dino Bones Glow-in-the-Dark Lunch Box From $22 $29 now 24% off Buy at Pottery Barn Kids Pottery Barn Kids Mackenzie Lavender Disney Princess Backpack From $55 Buy at Pottery Barn Kids Among the preschool and elementary-school set, the most popular kind of lunch bag, or backpack for that...
Fancy footwear is the next best option, all the way through middle school If they’re not wearing Natives, there’s a good chance they’re wearing some novelty sneakers on their first day back, and many of the things you think would delight kids sure do. What we found interesting, though, is that an appreciation for fun features isn’t limited to the young ones: Some middle schoolers are also showing up in novelty shoes.
$53 at Geox Buy Heelys Pro 20 Sneakers - White $55 $55 Seventh-grade twins Delilah and Layla will both be rolling through their school hallways in Heelys. $24 at Amazon Buy $24 at Amazon Buy Keychains matter more than the backpack Though many of the kids we spoke with have colorful backpacks, many seemed more excited to talk about the different keychains they plan to hang off of those backpacks. Lila is more excited about accessorizing her backpack with a sequined unicorn than the backpack itself, and Zoie, a third grader, specifically picked her mermaid-print backpack because it has an attached carabiner “so you can hang whatever you want on it.
$16 at Target Buy Release the Kanken Fjällräven Kånken Mini - Pastel Lavender $67 $67 In other backpack news, Fjällräven’s Kanken backpacks seem to have reached total market saturation. We have been aware that they’re popular with teenagers since we did our first teen poll in 2019, and they’re dominant among younger kids as well.
$25 at Amazon Buy $35 at Hydro Flask Buy Thermos FUNtainer Water Bottle with Bail Handle - Pokemon, 12 oz $14 $17 now 18% off $14 As for the pre-preteen set, the Thermos Funtainer, with its pop-up straw and lots of colors designs , got the most mentions. The large handle makes it easy to carry, the insulated steel body keeps water cool without sweating, and parents appreciate that it’s dishwasher safe.
Uniforms leave room for style Both Isky and Richie, a first grader, have to wear a uniform. But they told us they still get to pick their own accessories like shoes, backpacks, and even a favorite bucket hat. “It’s reversible and has a smiley face on both sides. I think it looks really good because it kind of has skater vibes,” Isky says. Richie went with a backpack featuring Sonic the Hedgehog — “my favorite because he’s fast” — and likes that it comes with a pencil case and an extra bag.
Laneige Lip Sleeping Mask $24 $24 One brand they could agree on is K-beauty brand Laneige. High-school sophomore Ellie, of Solana Beach, California, says the brand’s Lip Glowy Balm in Berry is her new go-to: “I’m probably going to keep that with me all year. My lips get dry, and it’s super-nice and hydrating.” Meanwhile, Tess called out the brand’s overnight lip mask as well as Fenty Beauty’s lip stain, which she says lasts all day.
Mini Reversible Octopus Push Pop Bubble Fidget Toy $5 $5 Maggie, a third grader, will pack her special octopus Pop-It. “It has a surprise face, the head is one giant Pop-It, and the tentacles are little pops,” she says. $8 for 5 at Amazon Buy $8 for 5 at Amazon Buy Happy Masks Pro - Slate Blue $24 $24 Riya will also carry the go-to face masks her mom orders for her in gray, light blue, and dark blue.
$25 at Amazon Buy $25 at Amazon Buy Scholastic’s Super Extra Deluxe Essential Pokémon Handbook $12 $15 now 20% off $12 Diego has the deluxe edition of the encyclopedia of Pokémon characters. When he gets free time in art, he loves drawing and cataloguing the characters.
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