What $100 Million Bought in Changes at Empower Field at Mile High

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What $100 Million Bought in Changes at Empower Field at Mile High
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The new owners of the Denver Broncos poured plenty of cash into Mile High, but there's no guarantee the team is staying in the city.

; his daughter, Carrie Walton Penner; Carrie's husband, Greg Penner; former Secretary of State Condoleeza Rice; Starbucks executive Mellody Hobson; and Formula 1 champion Lewis Hamilton. Even before the deal was done, questions arose as to whether new owners would want a fancy new stadium and whether that stadium would be in Denver or outside the city.And for now, Empower Field — and Denver proper — remains the Broncos home.

Along with the improved scoreboard, there are eleven new LED boards throughout the stadium. One is a force perspective board that provides a 3D effect. According to LeDia Wesley-Espinoza, the team’s retail manager, the items that usually need refills are fan chains, tote bags, foam fingers and jerseys. The team has other exclusive merchandise designs, too, including a line for its newly unveiledDuring each game, the team store will have an exclusive merchandise rack stocking items that can’t be found online.

He’s working to finish it before the season starts on September 10, and plans to add a Super Bowl trophy to the colorful work. Artistic duo Lindz and Lamb will also have a mural. Walton-Penner is reportedly interested in filling up more of the stadium’s blank walls as the years go on.And the team’s investment in local culture won't end there. DJ Squizzy Taylor — honored with his own day in May by then-Mayor Michael Hancock — will become the Broncos DJ this year.

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