How a new nightly three-hour news program might shake up media
The three weekday anchors — Nelson, Donlon and Marni Hughes along with meteorologist Albert Ramon — are from local news outlets and did not command the large salaries it would have taken to attract established network news personalities.
Compton said having anchors without a national profile means “NewsNation” viewers will not have any preconceived notions based on their past places of employment. The only on-air journalists with network experience are Nelson, who once anchored ABC’s overnight newscast, and newly hired veteran correspondent Dean Reynolds, who departed CBS News’ Chicago bureau after aEven the studio location for “NewsNation” will separate it from the competition.
“We’re really working a new muscle,” said Hughes, who worked as an anchor in Seattle before joining WGN America. “In local news we take national news and localize it to make our community care about it. Now we’re doing the opposite.” The figure is about 25% of what CNN averaged in prime time during the month of July. The program will also air on weekends and have an app and website updated 24 hours a day.
Whitaker recalled how CNN ratings fluctuated wildly based on the intensity of the news environment during his tenure from 2011 to 2013. A key reason executives who succeeded him addedand opinionated personalities in prime time was to create a more reliable audience.
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