Western luxury brands’ China dilemma will worsen

Western luxury brands’ China dilemma will worsen gfhay KarenKKwok

Swarovski on Aug. 13 apologised on social media for listing the Hong Kong special administrative region as an independent country on its website. This comes after the Austrian-owned jewellery group’s Chinese brand ambassador terminated her contract with the company.

Other western fashion brands, including Coach, Givenchy and Versace, have also faced an angry backlash in China since Aug. 11 for selling products featuring Hong Kong, Macau and Taiwan as countries. The companies’ brand ambassadors in China have all ended partnership with the brands.

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