Wendy Yu announces the launch of the Yu Prize, a new program to scout, promote, and support rising talents in China.
wasn’t on your radar before, it’s impossible to miss what’s happening in the city right now. Following a round of mostly digital shows in New York and Europe, Shanghai’s spring 2021 schedule is packed with more than 90 events—IRL ones—and lots of news. One headline comes from, the investor, philanthropist, and namesake of the “Wendy Yu Curator in Charge of the Costume Institute” at the Metropolitan Museum of Art, a title she endowed to Andrew Bolton in 2018.
The initiative aims to support designers locally and boost their international visibility, but Yu also hopes it can lend some structure to the country’s rapidly growing fashion industry. “It’s a very exciting time for Chinese fashion,” she tells. “We are seeing many talents emerge with greater sophistication and confidence in their design and manufacturing capabilities.
The Yu Prize joins a roster of other fashion competitions and awards, like the LVMH Prize and ANDAM Prize, but with a more localized bent. There’s one other key distinction: Yu and her jury are specifically looking for designers who see fashion in the context of the world’s most pressing issues, namely climate change. “Fashion today has a wider role and responsibility, and this is something we want to capture through the prize,” Yu adds.
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