Wendy's takes on the McMuffin in a battle of breakfast sandwiches.
. You can either apply the deal to your order in-app or use the offer inside a Wendy’s restaurant by adding it to your digital rewards card before scanning at the counter or drive-thru.We’re all thinking it: This pair of sandwiches take direct aim at the most popular English muffin sandwich out there: McDonald’s McMuffin. To understand why Wendy’s is going from square-shaped beef patties to square-shaped sausage patties, we asked the source.
“Overall, we know that English muffins are a big part of everybody’s breakfast, and we knew that we could create an English muffin sandwich that was better than anybody else’s,” Carl Loredo, global chief marketing officer at Wendy’s, tells TODAY.com. “That’s the inspiration for the entire breakfast menu — the breakfast offerings that’ve been out there for the last 30 years are tired and boring and, candidly, we just knew at Wendy’s, we could do better.
John Li, global vice president of culinary innovation for Wendy’s also said in a press release that these new breakfast sandwiches took a year and a half to develop. “We tested 60 variations of our English Muffin Sandwiches before we landed on these light and fluffy English Muffins made with a touch of honey and topped with a savory buttery spread, fresh cracked eggs and delicious bacon or sausage for the perfect harmony of breakfast flavors,” said Li.
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