Swift is as inescapable as Captain America once was, a million-bajillion-dollar cultural juggernaut for today.
— we’re all just players in its decades-spanning arc. “Eras” raked inin North American box office earnings on its opening weekend, breezing past the No. 2 all-time concert film opening, “Justin Bieber: Never Say Never,” with its $29.5 million. It’s the second-biggest October movie opening ever, regardless of genre.
It’s no coincidence that searches for “Eras Tour post-credits scene” spiked on opening weekend — fans were just that convinced that Taylor had one more sly hint to share, maybe a bonus track or announcement of the next recording, perhaps a secret code that can be deciphered into a love note or shout-out.
Speaking of “Avengers: Endgame,” Swift channels some of that Thanos “fine, I’ll do it myself” energy of her own. This is not to say she’s a villain, more that Thanos is an effective character because he had a point.
Back in April, I was fortunate enough to catch a date of the Eras Tour live, in Atlanta, thanks to a twist of luck and a generous friend. The set list for the concert I saw live and the filmed one were largely the same, so the experience was familiar, but entirely different at the same time. For one thing, at the concert, I sang “22” with three women I’d gone to college with, people with whom I had actually been 22, in all its messy fabulosity and angst.
Swift is that rare artist who’s been rolling along, picking up new fans and keeping the old, during her long career. Just as Taylor has reinvented herself, giving some lyrics little tweaks in her re-recordings, different iterations of me, and everyone, have had our own evolutions. I not only have , but also , , , and . She’s at our weddings, graduations, parties, nondescript Tuesday afternoons that all melt together in memory, but happened nonetheless, and were therefore important.
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