Billie, a subscription-based razor service, just created the first razor ad to feature female pubic hair, and how did it take this long?
So many women grew up with the understanding that shaving one’s body hair is law. It’s just a thing you do. More recently, body hair is finally being normalized in the mainstream and interestingly, the loudest voice in the pro body hair movement is a razor brand.priced in line with men’s razor subscriptions and their new summer advertisement basically says “shave, or don’t, we don’t care.
In the “Red White and You Do You” ad, a number of women strut around the beach in their bathing suits, pubic hair on full display. “Let your hair down, maybe even out…we hope you’ll enjoy the breeze,” the brand says alongside the video. Perhaps it took this long for the hair-removal industry to actually embrace body hair because most razor brands are owned by large corporations, which are owned by men.“We very much wanted to not only acknowledge that body hair exists, and to show it,” Billie cofounder Georgina Gooley told
. “But we also wanted to move the conversation around the message that razor brands have been sharing with women—and that shaving is a choice, not an expectation.”“Body hair grows on people of all genders, and it doesn’t suddenly become ‘gross’ or ‘unhygienic’ when it is on a woman, trans woman, or nonbinary individual,” Armitage said. “We wanted to show that body hair is a choice; shave it, wax it, grow it, or do a bit of both. All are valid.
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