On Kittch—a new platform that's part Twitch, part Instagram, part OnlyFans—chefs can livestream classes, build an archive of videos, and monetize their output for fans and followers.
as well as emerging talents without brick-and-mortar operations, can livestream classes and conversations, using picture-in-picture to offer viewers multiple perspectives of the action; build an archive of recipes and videos; and monetize their output through a direct-to-consumer marketplace. They can also charge users for perks like the opportunity to sit at the “chef’s table” during a demo.
Last year Kittch completed a first-seed funding round of $5 million. The latest roster of confirmed personalities exceeds 100 names, includingThroughout March, to extend International Women’s Day, Kittch “will be recognizing, honoring, and celebrating the most influential women in culinary, telling their stories and calling attention to the next generation.”are among those on board.
Gordon acknowledges the less salutary aspects of the phenomenon he helped to create: For one thing, “it became [about] winners and losers and not quality of product,” he says. Or, as